K-C Losing Customers: New York Times Ad Features Forest Friendly Businesses

Ny Times Ad (Click for high res PDF)

In a ad in the National Edition of the New York Times newspaper, Greenpeace announced that more than 650 businesses in North America and from around the world are refusing to use tissue products manufactured by the Kimberly-Clark Corporation and made from ancient forests. The businesses are calling on the company to use more recycled fiber and pulp from sustainable logging operations in its products including Kleenex brand facial tissue.

The company is causing the destruction of North America’s largest ancient forest, the Boreal, which is home to endangered species and is essential in combating global warming pollution.

The businesses took the pledge to not purchase Kimberly-Clark tissue products as part of the Forest Friendly 500 Initiative. The initiative’s goal of reaching 500 businesses was surpassed in June and forms part of the growing concern amongst consumers and customers about forest destruction. Using a Forest Friendly Action Kit, dozens of volunteers hit the streets of cities and towns across North America and around the world to urge local businesses to stand up to forest destruction and recruit them to join the ranks of the Forest Friendly 500.

The initiative is ongoing and new businesses are being added to the list everyday.

Click here to view a high res version of the ad (PDF)

Sign up your business to the Forest Friendly 500

To view the full list of Forest Friendly Businesses, please go to forestfriendly500.org

Download the Forest Friendly 500 Action Kit to get all the information and materials you will need to approach businesses. And, once you've done that, be sure to read up on the Kimberly-Clark Commercial Tissue Products to Avoid!



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