The Forest Friendly 500 are a group of businesses who refuse to support the Kimberly-Clark Corporation’s destruction of ancient forests. They are taking a stand for ancient forests which are being increasingly destroyed to create disposable products.
Forest Friendly Recruiter: A.C. Gobin
A.C. Gobin is a team leader volunteer with Greenpeace Canada for the Kleercut campaign. Though this is his first environmental campaign, he and his team are responsible for over 43 of the nearly 600 Forest Friendly businesses. How does anyone—especially with a team of 4 recruiters on the first day and 2 on the other two days— get so many businesses signed up? Below, A.C. discusses some of his recruiting tips.
When approaching businesses, A.C. suggests that Forest Friendly recruiters should greet businesses with a “big wave and wear a big smile.” Though this may not be possible to do in all places, A.C. notes that stopping “into one of the radio stations got them to announce that we were in the area and recruiting businesses,” and proved to be a good technique. He adds when talking about the campaign to businesses, “Speak slowly and calmly with an elevated tone.” A sample of the Forest Friendly speech A.C. and his team give follows:
A.C.: “Sir/Ma'am, how are you today?”
