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Forest Friendly 500 Businesses Refuse to Support Forest Destruction

Kleenex and clearcut in North American Boreal Forest, Canada The Forest Friendly 500 are a group of businesses who refuse to support the Kimberly-Clark Corporation’s destruction of ancient forests. They are taking a stand for ancient forests which are being increasingly destroyed to create disposable products.

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Forest Friendly Recruiter: A.C. Gobin

A.C. Gobin is a team leader volunteer with Greenpeace Canada for the Kleercut campaign. Though this is his first environmental campaign, he and his team are responsible for over 43 of the nearly 600 Forest Friendly businesses. How does anyone—especially with a team of 4 recruiters on the first day and 2 on the other two days— get so many businesses signed up? Below, A.C. discusses some of his recruiting tips.

When approaching businesses, A.C. suggests that Forest Friendly recruiters should greet businesses with a “big wave and wear a big smile.” Though this may not be possible to do in all places, A.C. notes that stopping “into one of the radio stations got them to announce that we were in the area and recruiting businesses,” and proved to be a good technique. He adds when talking about the campaign to businesses, “Speak slowly and calmly with an elevated tone.” A sample of the Forest Friendly speech A.C. and his team give follows:

A.C.: “Sir/Ma'am, how are you today?”

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Speaking out against Kimberly-Clark: Quotes from businesses who took the pledge

Speaking out against Kimberly-Clark: The word on Kimberly-Clark spreads
“We have stopped buying Kimberly-Clark products, and we are encouraging others to do the same. We have also placed links on our website to the Kleercut pages. As an environmentally responsible business, we see it as our duty to do what we can to help stop destructive practices wherever they occur.”
-Wildlife & Countryside Services Abergele, United Kingdom -

“This is my business and I have banned any Kimberly-Clark products. I also advocate that my clients do the same. Keep up the good work.”
-Peter Taylor & Associates Inc. Oshawa, Ontario Canada -

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Download the Forest Friendly 500 Action Kit to get all the information and materials you will need to approach businesses. And, once you've done that, be sure to read up on the Kimberly-Clark Commercial Tissue Products to Avoid!

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There are currently 595 businesses listed in our directory. The last business added was Pamela Levac Translation. That means that we have now reached 119% of our target!

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